Robin Teigland is Professor at the Center for Strategy and Competitiveness at Stockholm School of Economics. Her research investigates how social media, virtual worlds and other emerging technologies enable on-line communities to create value as well as what impact these technologies have on the firm and our basic assumptions of economic activity.
Main subject areas
Business strategy, Social networks, Marketing, Change management, Innovation, International business, Leadership
Areas of special interest
Business development/Business models, Scenario analysis, Corporate strategy/Competitive strategy, Innovation and creativity, Knowledge creation and transfer, Intellectual capital, Distance leadership, Marketing management
Strategy, innovation, co-creation, social networks, social media, digital transformation, virtual worlds, 3D Internet