About the program

The Executive Education divisions of three leading European Business Schools – WHU – Otto Beisheim School of Management, Stockholm School of Economics (SSE), and ESSEC Business School – join forces to offer a new pioneer program for (future) leaders in sports business.

The European Sports Business Program (ESBP) aims to prepare high potentials in sports business for the (future) challenges within their industry through a tailor-made executive education program.

Participants learn how to systematically look into the future and develop a strategy for growth. Furthermore, they study how to turn strategy concepts into commercial success and they will learn about the role of leadership, goal setting, and culture in managing change.

Participants will not only discover new skills and explore new ways of thinking, but also have the opportunity to expand their network through a diverse group of international peers and world-class experts.

Participant Profile

  • Distinct growth mindset
  • Undergraduate degree
  • Minimum of 2 years of postgraduate work experience, ideally in sports business related areas

Program content

The program consists of 3 x 3-day on-site modules at the most prestigious European business schools specializing in sports business.

Module I – “Corporate Foresight & Strategy Making” at WHU in Dusseldorf:

  • Navigating strategic uncertainty (Delphi method)
  • Assessing strategic opportunities
  • Leading a strategy making process
  • Building strategies for growth

Module II – “Management & Execution” at SSE in Stockholm

  • Implementing strategies
  • Driving positive change
  • Measuring and monitoring performance
  • Ensuring business model funding

Module III – “Leadership & Culture” at ESSEC in Paris

  • Motivating teams
  • Creating a culture of initiative
  • Fostering openness to change
  • Instilling purpose

For information about faculty etc, please visit the program page at WHU.


For more information, please contact:

Martin Carlsson-Wall
Director, Center for Sports and Business
+46 730 440 900